Auto-Pilot Strategies

The strategy defines how pepe.business turns your content into posts. Each strategy is optimized for a use case.

E-commerce strategies

`daily_product_highlight`

Highlights a different product each day.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "daily_product_highlight",
  "platforms": ["instagram", "facebook"],
  "schedule": "daily_at_12:00",
  "options": {
    "excludeCategories": ["clearance"],
    "minStock": 5,
    "imageStyle": "lifestyle",
    "captionTone": "enthusiastic"
  }
}

Each generated post contains:

Stylized product image (3 variants generated, best selected)
Caption with description, price, USP
Optimized hashtags per platform
Direct link to the product page

`new_arrivals`

Automatically announces new products added to your catalog.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "new_arrivals",
  "platforms": ["instagram", "tiktok"],
  "trigger": "on_new_product",
  "options": {
    "groupSize": 3,
    "minDelay": "2h"
  }
}

`sale_promotion`

Detects products on sale and generates announcement posts.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "sale_promotion",
  "platforms": ["instagram", "facebook", "twitter"],
  "trigger": "on_price_drop",
  "options": {
    "minDiscount": 20,
    "urgencyMessage": "Only {hours}h left!"
  }
}

`best_sellers_weekly`

Top 5 best sellers of the week, published every Sunday.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "best_sellers_weekly",
  "platforms": ["instagram", "facebook"],
  "schedule": "weekly_on_sun_at_18:00",
  "options": { "topN": 5 }
}

Generates a multi-image carousel.

Blog / content strategies

`weekly_article_recycle`

Repubishes an old article every week with a fresh angle.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "weekly_article_recycle",
  "platforms": ["twitter", "linkedin"],
  "schedule": "weekly_on_mon_at_09:00",
  "options": {
    "angleVariations": ["stats", "question", "controversy", "howto"],
    "minAgeDays": 90
  }
}

`breaking_news`

Detects newly published articles and generates an immediate post.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "breaking_news",
  "platforms": ["twitter", "threads"],
  "trigger": "on_new_article"
}

SaaS strategies

`feature_demo_videos`

Generates a 30s demo video for each major feature.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "feature_demo_videos",
  "platforms": ["tiktok", "youtube"],
  "options": {
    "duration": 30,
    "voiceover": true,
    "voice": "fr-FR-female-1",
    "screenRecording": true
  }
}

`use_case_stories`

Generates "use case" posts based on your documentation.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "use_case_stories",
  "platforms": ["linkedin", "twitter"],
  "schedule": "bi_weekly_on_wed_at_15:00"
}

Portfolio / agency strategies

`project_showcase`

Highlights a project from your portfolio at regular intervals.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "project_showcase",
  "platforms": ["instagram", "linkedin", "behance"],
  "schedule": "weekly_on_thu_at_11:00",
  "options": {
    "includeClientTestimonial": true
  }
}

Seasonal strategies

`seasonal_campaign`

Detects upcoming events (Christmas, Valentine's Day, Black Friday) and generates content timed for them.

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "seasonal_campaign",
  "platforms": ["instagram", "facebook", "tiktok"],
  "options": {
    "lookaheadDays": 30,
    "regions": ["FR", "BE", "CH"]
  }
}

Hybrid strategy

You can combine multiple strategies:

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": ["daily_product_highlight", "weekly_article_recycle"],
  "platforms": ["instagram", "facebook", "twitter"],
  "schedule": "auto",
  "options": {
    "maxPostsPerDay": 3,
    "minGapHours": 4
  }
}

pepe.business handles conflicts and spacing automatically.

"auto" strategy

If you don't know which one to choose:

POST /v1/autopilot/run
{
  "sourceId": "src_xxx",
  "strategy": "auto",
  "platforms": ["instagram", "facebook", "twitter", "tiktok", "linkedin"]
}

pepe.business detects the site type (e-commerce, blog, SaaS...) and applies a mix of adapted strategies.

Custom strategy

For very specific cases, you can define your own strategy via a prompt:

POST /v1/autopilot/strategies/custom
{
  "name": "My strategy",
  "prompt": "Take the 3 most expensive products, generate an elegant Instagram carousel with an inspirational quote in the caption.",
  "platforms": ["instagram"],
  "schedule": "weekly_on_sat_at_10:00"
}